Business profiles
and thought leadership
Whether you're an entrepreneur, a start-up, a PR agency representing a client, or the executive of a large corporation, an expertly written business profile will communicate your vision and bring it to the attention of a wider audience. It's invaluable for building your brand presence or for a targeted campaign. I can write a one-off profile or a series of thought leadership pieces based on several interviews.
What's my experience? I am a former in-house writer and journalist for the BBC, with a specialty in writing profiles about the people behind brands and businesses. I've interviewed top executives, bankers, writers, academics, journalists, actors, directors and entrepreneurs over a career that has spanned 20 years.
One-off business profile:
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An interview that takes about an hour and talks about your experience, passions and ideas and how this connects to your brand or service.
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Research on your sector including your competitors and your target audience.
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Agreeing on your key messages.
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Content that can be used for different platforms depending on your objectives.
Thought leadership:
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Several interviews on your chosen topics.
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Research on your competitors.
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Agreeing on your key strategic messages and objectives.
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Publishing content on your chosen platforms at regular intervals.
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Content that positions you as an authority in your field and strengthens your brand presence.