CP Editorial
content and copywriting
Telling your story
Content
A range of copywriting including expertly crafted web copy and brand storytelling that deliver impact and add value to your business.
Blogging
Business profiles
A one-off interview that communicates your vision and can be used for various platforms or a series of thought leadership pieces on chosen topics.
Need regular blogging that brings you to the attention of new customers? Let me find the voice and the words that make a connection with others.
ABOUT ME
I'm passionate about telling compelling stories. My background is rooted in journalism, having spent the majority of my career working at the BBC in communications and editorial roles, including as a feature writer for a print magazine and a content producer for a corporate website.
What does this mean for you? It means that I can write about your business in a way that will engage your customers. Most people these days are looking for more than a product or service, they want to feel that a business is aligned to their values. Good content marketing will tap into this and communicate a clear and compelling message. There are many stats I can quote about the value of good content but this one says it all: businesses with a consistent blog strategy receive twice as much email traffic as those without.
I believe everyone has a story to tell and your business is no different. Too many small-business owners relegate their web copy and content marketing to an afterthought. But the words you use to talk to your customers will affect how they see your brand and whether they want to invest in it. In a crowded marketplace, carefully crafted words will help you make an impact.
My first rule is that less is more. Don't write 300 words if 100 will do. Second: I will listen to what you need and collaborate on getting those needs met. I can write convincing case studies, business profiles, blogs, newsletters or build your authority in a particular field, to be published on the platform of your choice.
My ultimate aim is to develop professional and polished content and writing that will be focused on your business goals and deliver the platform for reaching more people. And that will enable you to do what you do best, which is to run your growing business.
MY CLIENTS
VILLAGE RAW
TESTIMONIALS
“Carla is a discerning journalist who writes in a fluent and engaging manner. She exercised finely-balanced editorial judgement throughout the many years we worked together at the BBC, despite pressing deadlines.”
-Claire Barrett, BBC editor
01
“Carla worked with us to improve our social media presence on Facebook and Twitter. She devised a creative brand awareness campaign which led to high engagement with our target audience and increased awareness among local businesses.”
-Lisa Grace, Athena Network
02
“Carla has been working with us on an ongoing basis to help us promote one of our community festivals in London and also to improve our performance on social media platforms. In addition, she's an excellent writer, with the innate ability to know what makes great copy.”
-Amaranta Wright, founder/CEO, Latino Life
03
04
TESTIMONIALS
“Carla is a discerning journalist who writes in a fluent and engaging manner. She exercised finely-balanced editorial judgement throughout the many years we worked together at the BBC, despite pressing deadlines.”
-Claire Barrett, BBC editor
01
“Carla worked with us to improve our social media presence on Facebook and Twitter. She devised a creative brand awareness campaign which led to high engagement with our target audience and increased awareness among local businesses.”
-Lisa Grace, Athena Network
02
“Carla has been working with us on an ongoing basis to help us promote one of our community festivals in London and also to improve our performance on social media platforms. In addition, she's an excellent writer, with the innate ability to know what makes great copy.”
-Amaranta Wright, founder/CEO, Latino Life
03
“Carla helped me tell my brand story for my sustainable fashion business, working specifically on my product catalogue. She got across my vision and pinned down the values that are important to my customers. I was also impressed with her fast response and the speed with which she finished the job.”
-Jianhui London
04
CONTACT ME
Request a free quote. Tell me about your project or business and I'll be in touch about how I could help.