Let's face facts: there is a huge amount of content out there and it's not that easy to stand out from the crowd when it's extremely crowded. But when you have a business, one good way of distinguishing yourself from the competition is to have a blog on your website. But starting a blog is not worth doing unless you plan to consistently produce something of high quality. Done well, a blog can help increase awareness of your business or brand and drive traffic to your website.
Stephen King once said about writing, 'The scariest thing is always just before you start.' It's the very thought of starting that puts a lot of people off. I have composed sentences in my head, imagined writing a novel, thought about launching a dog-walking business (for about a minute), but sometimes starting is the hardest thing. This is what starting something looks like. I suppose this is where I should tell you, my reader, what this blog is meant to be about. Following